How Coffee Is Produced

Coffee beans are grown in more than 80 countries spread throughout Central and Southern America, including Brazil — which is the largest coffee exporter — and the Caribbean; Africa, including Ethiopia, which produces some of the most flavorful coffee beans in the world; and Asia, including Vietnam, which rose in popularity in the late 1990s.
Drying CoffeeOnce planted, coffee trees take between three and four years to begin bearing fruit, which is usually picked by hand. Some countries that have large, flat coffee tree groves, like Brazil, opt to strip pick their beans, picking all of the cherries at once. Other countries with smaller groves, like Ethiopia, tend to prefer selectively picking, where only the ripe cherries are picked and pickers return every eight or ten days to gather fruit at its ripest.

From there, the seeds must be extracted by using either the dry or the wet method. The first method involves spreading the cherries in the sun to dry, raking them throughout the day, and covering them at night and when it rains. This process takes a while, but yields nicely dried beans. With the wet method, the pulp is removed from the cherry, immediately, and the bean is dried with the parchment skin still on.

Once the beans have been extracted, they are dried, milled, exported and roasted, before coffee businesses grind them to make you a drink and roasters make them available for you to grind at home.

Next time you grab a brew or pick up some beans, think about how far they’ve come to be in your cup — and enjoy!

Location, Location, Location

Many people have the dream of owning a coffee shop, someday, but what sets the failed attempts apart from the success stories? One of the major factors is location. It doesn’t matter if you have a coffee shop that is truly superior to the other ten in your city if you are located in an area that people don’t frequent. Also, while many people may visit your store when it has just opened due to curiosity, they are unlike to continue visiting if you are very far out of their way.

Studies have shown that more than 75 percent of the time, people will frequent the coffee franchise or coffee business that is closest to them. This means that even if you are located in a shopping plaza that is directly across the street from another coffee shop, the people who live in a location that makes it slightly easier to drive to your store rather than crossing to the other will visit your store instead of the other one. This is the reason you will often see two Starbucks stores right across the street from each other. Both can survive since each is more convenient for a large set of people.

What does this mean when you are searching for the perfect location? It means you need to consider the traffic that you will see more than the locations of your competitors. Java Detour is focused on your success, meaning we want you to be located in visible, high traffic areas where you can succeed.

Location doesn’t stop with your physical store though. Once you’ve selected a location, make sure everything inside your store is located in a logical place. Your baristas can’t do their jobs efficiently if they have to walk ten feet between the espresso and the flavoring syrups every time they need to make a hazelnut or vanilla latte. Too much movement can slow down your baristas and cashiers.  So try to keep everything as logical as possible, and keep your location, inside and out moving smoothly.

Tips for Opening a Coffee House

You’ve decided you want to open a coffee shop. Now the real work begins. Here are a few tips and steps that you need to follow to get the beans rolling before you can start brewing:

  • Step one is determining whether you want to open an independent coffee house or a store that is part of a coffee shop franchise. An independent coffee business offers more freedom, but a coffee franchise offers greater security, an established brand, and customer-base and inside knowledge on the coffee shop industry from which you can draw.
  • Next, consider the location of your new coffee house. About three-fourths of your business’s success will depend on where you decide to open your doors, so finding the right locale should take a serious amount of consideration and time. If you are opening a franchise, you don’t necessarily have to consider where other stores are located, as studies have shown that customers are likely to frequent the store that is closer to them, even if only by a block. Make sure your coffee store is located near a business center or another busy shopping center, so that people see it, smell the coffee, and purchase a drink.
  • With coffee houses, ambiance is important. This means you need to think about the lighting, the seating, decoration on the walls, and more. These things should all come together to create one cohesive, comfortable mood in your store.
  • Once you have your physical store all figured out, continue with that ambiance and create a brand that you can begin marketing. With marketing, your goals are to generate a larger customer base, to get each customer to purchase more products, to purchase more expensive products, and to buy products that give you a greater profit.

Benefits to Coffee Shop Franchises

If you have dreamed of owning a coffee business for years, whether you picture a cozy space with mahogany bookshelves, a large, open Chinese teahouse, or an Internet café espresso bar, a coffee shop franchise may be the best option for you. Here are a few benefits to choosing a franchise, instead of striking out on your own and opening an independent business:

  • If you have the financial backing to cover royalties, fees and additional start-up expenses like rent and supplies, than a coffee house franchise is a good option. The money you spend in franchise fees will most likely be lower, in the long run, than what you would spend attempting to establish your own brand name, and you already have a base of loyal customers the minute you open your doors.
  • When you open a franchise, you sign a long-term agreement with the owner. This gives you job security for more years than you might be able to manage if you were to open your own shop.
  • As briefly mentioned, franchised shops give you the benefit of an already established brand and an already loyal customer base. You will be turning a decent profit, from the first time you open your doors, instead of a year or two later.
  • If you don’t mind being limited in your options, then a franchise is also perfect for you. Some people want to be able to change the menu or look of their store at a minute’s notice, but a franchise, by nature, must have some amount of continuity between stores. This means you need to keep the menu and aesthetic laid out by the franchise owner.

Coffee Roasts: A Guide

Even people who don’t like the taste of coffee tend to like the way it smells, and that warm, spicy aroma all comes down to how the beans are roasted. In choosing how to roast your beans, or what roast to buy from a coffee franchise or coffee business, it is important to first understand your main options.

  • Cinnamon Roast — This roast is the lightest available, and refers to the color of the roast, rather than the flavor. These roasts can be used for brewed coffee, but generally not for espresso, since they have a more acidic, sharp flavor than darker roasts. To identify a cinnamon roast, look for beans
    that are the color of cinnamon bark and which have a dry, oil-less surface. Many large manufacturers and coffee shop franchises like to incorporate these roasts into their coffee blends, since they cost less money, aren’t as bulky, and take a shorter time to roast.
  • City Roast — These beans have been roasted a little bit longer than cinnamon roasts. Full City roasts, a variation, are often referred to as medium roasts. Both are just slightly darker than cinnamon bark and also have no oil on the surface of the beans.
  • Vienna Roast — Vienna beans are next on the scale of darkness, and are half covered with oil. They tend to be a milk-chocolate brown color, or slightly darker, and are not as sharp tasting as the lighter blends.
  • French Roast — This is one of the darkest roasts. The beans are entirely covered with oil, and they are the color of bittersweet chocolate. Since they have been roasted for so much longer, the beans are very carbonized, and tend to have a uniform taste that makes them a decent choice for espresso.

Classic Coffee Drinks

Espresso, brewed coffee, steamed milk and foam: the four main ingredients of a coffee shop that can be combined in a multitude of ways to create all of our favorite coffee drinks. Whether you own a coffee shop franchise, or just love coffee, here are some of our favorite Java Detour classics.Coffee Drinks

  1. Latte – Lattes are a classic combination of espresso and steamed milk. The espresso, usually between one and three shots, is combined with steamed milk and a tiny bit of foam on the top to create this drink. Our favorite ways to do Lattes at Java Detour is to add a few pumps of flavoring.
  2. Cappuccino – Cappuccinos are similar to lattes, but they have three-fourths steamed milk and one-fourth foam added to the espresso. This yields a stronger coffee taste without having any hint of bitterness.
  3. Americano – An Americano is made by diluting espresso with hot water, creating a drink that is similar to brewed coffee but has the flavor of espresso. Many people who like the taste of espresso but also enjoy black brewed coffee opt for this drink.
  4. Mocha– A Mocha is essentially the same as a latte, except chocolate syrup is added to the drink. This delicious marriage of coffee and chocolate yields a warm, satisfying taste that make it one of the most popular espresso drinks at Java Detour. In addition to traditional mochas, we also offer white mochas and black and white mochas.

So what’s your favorite?  Whatever it is, you can find it and more at your local Java Detour!